Resultsman’s Blog

Sustainability- Take Charge and Implement a Plan

Posted in Sustainability by resultsman on January 19, 2010


It is time to develop and begin designing an enterprise sustainability plan that is right for your organization.

Sustainability is going mainstream. Public opinion is moving beyond challenging whether global warming is an issue. While, sustainability and the control of greenhouse gases is not a top-tier issue for C-level executives, it has become a major topic of conversation. The hype that came with the Copenhagen conference is fading. Now, it is time for major organizations to start “walking the talk”. CEO’s of the world- now is the time to be leaders. Sustainability means many things to different people and organizations. The triggers that spur the leaders of organizations into taking action are unique to each leader and organization. Legislation/regulation is coming. It will create sustainability winners and losers.   Those companies that have strategies planned and leaders that are actively leading the implementation of plans in support of those strategies will be winners.

 (1) Begin by defining what sustainability is to your business, stakeholders and employees. Initially, plans are likely to address a company’s plan for profitable growth. Develop a framework that will follow the triple bottom line concept, balancing social and environmental objectives with those for economic growth. Complexity and depth will follow as time progresses.

(2) Start simply, assuming nothing. Learn how climate change, GHG regulation, rising energy costs, raw material scarcity, transparency, and social responsibility will impact your firm. Take the temperature- Measure the company’s carbon imprint. Define where the organization is.

(3)  Follow-up by identifying and defining several easy to implement, affordable initiatives that will save energy, cutting costs and reducing greenhouse gas emissions. Hold management workshops to validate the initiatives. Set goals and targets to reduce, reuse and recycle. Create a framework that will prioritize and rank these initiatives Identify the key performance indicators to track performance. Implement quick hitting projects at the start of the program in order to build some success. Success will breed success.

(4) Establish and refine the vision. Work to communicate your strategy and themes to employees and stakeholders while you move up the experience curve. Use this as an opportunity to improve your competitiveness.

Make this personal. Take charge and plan, take action implementing the plan. Finally, track and report on your firm’s progress. Keep your expectations high but grow into them with achievable success stories.